
RITA VILLARROEL GOMEZ
SET DESIGNER/ ART DIRECTOR
"I am Rita. As a young girl, my parents enrolled me in a dance academy. When organizing our first tour, I noticed all the girls were chosen to dance but not me. When I asked the choreographer, she soulfully looked at me and said “honey, you dance awfully and we can’t put you up there, but my husband needs help. He is setting up the stage”… that’s when everything started…"
Production designer, set designer, and art director with over 25 years of experience in the Audiovisual space. Academically educated in Venezuela and Spain in Audiovisual and Direction of Art and Scenography. In 2015 and 2016 she won two Anda Awards as best Art Director. Rita has worked with renowned directors in various countries in Latin America, Spain, and the United States. She has participated in a variety of Television commercials with brands such as ESPN, Coca-Cola, Nestle, Pepsi, Ikea, and many others. Rita has also designed the scenery in music videos of artists such as Daddy Yankee, Shakira, Ricky Martin, Maluma, Ozuna, Rauw Alejandro, Don Omar, and other famous artists.

Production Design and Art Direction Company